If you need more incentive to go other than it being Europe’s leading marketing event, attracting over 15,000 visitors...Craig Gilchrist, our Commercial Director is hosting two seminars!
Craig will be discussing the power of failing fast, quick thinking and rapid prototyping when developing an innovative marketing product. Craig will expand on how this is especially powerful when venturing into the new and exciting world of Artificial Intelligence (AI), Virtual Reality (VR) and other emerging technologies.
The main part of Craig’s talks will be about our User Experience (UX) design workshop, The Eden Agency Sprint Week. This is a design sprint that started as an iteration of the GV (formerly Google Ventures) sprint. It is a five-stage UX focused workshop that results in a design prototype.
The prototype can then help to prove the concept through usability testing. The aim is to reduce the risk of bringing a new product or product-feature to market.
Emerging technologies, along with Sprint Weeks, can enable you to overcome old problems with new technology, explore new markets and tackle new conventions.
Innovation is at the core of our beliefs and is one of our values. We create apps, websites, VR and AI solutions to name a few and every time we strive to iterate and experiment with emerging technology.
If you want to see Craig’s talk to find out more, he will be in theatre hall 11 on Wednesday 27th March from 11:45-12:15 and again on Thursday 28th March from 13:15-13:45. If you’d like to see Craig’s talk, get your FREE tickets to the 2019 B2B Marketing Expo here.
Also, don’t forget to pop by our stand (2062) for a chat about all your digital needs, however big or small.