Information Architecture (IA) Workshop
Create user-centric digital products and ensure great customer experiences.
An IA Workshop aims to lay the foundations for a well-structured mobile app or website. Partaking in an IA Workshop will help you to understand the necessary page structure, sitemap and user flows.
Benefits of an IA Workshop
There are many benefits of taking part in an Information Architecture workshop, including:
- Improved User Experience (UX)
- Better quality content
- An SEO-friendly website (if the AI Workshop is for a web product)
- A well-structured and future-proofed sitemap/user flows
IA Workshop Structure
The IA Workshop is broken down into three main phases.
It’s important to start the session with a review of the current state. Be that your current app or website and also a review of your current competitors too. What do you like? What do you hate?
Once we understand where you are at, what you like and what you don’t like, it’s time to decide some goals and Key Performance Indicators (KPIs). In this phase, we also decide the personas. These are summaries of the characteristics, needs, motivations and environment of your users.
After the previous two phases are finished, we move on to constructing the sitemap/screen structure. We start off by identifying the information or actions that your users will need, grouping them into pages and placing them in a sensible structure.
After your workshop is complete, you will have a clear understanding of; the perfect screen/page structure, the user needs throughout the product and what content needs to be produced to meet these needs.